Preview Mode Links will not work in preview mode

8280 YMCA Plaza, Building 5, Baton Rouge, LA 70810.

Advisors of Horizon are Registered Representatives of Cetera Advisors a broker/dealer and Registered Investment Adviser.

Apr 23, 2020

This episode of The Confident Advisor Practice Podcast with Bill Bush and Chad Soileau talk about the importance of your clients trusting you, and ways to maintain that during times of uncertainty like COVID-19.


Episode Highlights:


  • 01:41 – Bill Bush and Chad Soileau discuss changes in communication due to

             the coronavirus.

  • 02:26 – Chad expresses the importance of a client’s trust.
  • 03:00 – Times of uncertainty push people to find answers from those they trust.
  • 03:46 – What happens if there is a breakdown in a client getting in touch with you?
  • 05:39 – Is your voicemail operating correctly?
  • 06:23 – Are contact numbers and email addresses up-to-date?
  • 08:57 – Do you have trade instructions and the proper disclosures on your
  • voicemail?
  • 11:35 – Are you prepared with a plan B when you sit down with a client?
  • 12:47 – Proactive communication on a frequent level with clients is key.
  • 14:44 – Keep bringing value to clients.
  • 15:03 – Chad talks about a blog post he recent posted about trust.


3 Key Points:

  1. Make sure your voicemail is operating correctly and check that it isn’t full.
  2. Be sure that you don’t have old contact numbers, email addresses, and website information in your system.
  3. Have more than one plan prepared for your clients to keep their confidence in you strong.


Tweetable Quotes:

  • “A client’s trust is very hard to come by, and it is very hard to earn. But the opposite side of that is it is really easy to lose at the same time.” – Chad Soileau.
  • “It’s those small things, it's those bricks that you build up that wall of trust with a client that can easily get chipped away.” – Chad Soileau.
  • “There is no amount of talking or reasoning you can do with a client that is going to change their mind. So, do you have some alternatives that are there, maybe plan B, maybe plan C?” – Chad Soileau.



Resources Mentioned: