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8280 YMCA Plaza, Building 5, Baton Rouge, LA 70810.

Advisors of Horizon are Registered Representatives of Cetera Advisors a broker/dealer and Registered Investment Adviser.

Feb 12, 2019

This episode captures Pete Bush’s recent quarterly coaching call for Horizon Network, and he talks about buying and selling practices and what you can do to position yourself well.


Show Notes:


  • 1:00 - How to make your practice the most attractive buyer or seller in the market
  • 4:00 - A buyer preparation service can make you the ideal buyer
  • 5:00 - Why do we want to be an attractive buyer or seller?
    • We want to have the best fit for our clients
  • 6:53 - Succession is a long thought out process to plan
  • 7:20 - You want to choose a successor that you can work closely with
  • 8:00 - How to successfully execute continuity
  • 9:31 - As a buyer, having everything put together makes you a company of confidence for a selling company to turnover their clients to
  • 11:14 - Know your numbers cold - Revenue, Expenses, and other KPIs
  • 13:00 - Always be prepared and know what the process is
  • 14:15 - Take a different approach to marketing your practice than you do to marketing to clients
  • 15:20 - Know your documents and paperwork
  • 19:47 - You save thousands of dollars by working with Horizon and Cetera







3 Key Points:

  1. We want to be an attractive buyer or seller because we want to attract our ideal clients.
  2. Selling is relatively immediate whereas succession planning takes time and compatibility.
  3. Know your numbers and documents. If you know your revenue and key KPIs, you know your ideal client, buyer, or seller.



Tweetable Quotes:

-       “Take a different approach to marketing your practice than you do to marketing to clients.”–Pete.

-       “If you put off retirement planning one day, no harm, no foul, but there becomes a moment when it is too late.” – Pete.

-       “It doesn’t matter what the solution is it just matters that we all have one.” –Pete.





Resources Mentioned:


Discover more about the Podcast at The Confident Advisor Practice


Horizon Advisor Network